• Logo for Chain Rule Jewelry with the words 'CHAIN RULE' in bold black font, with a design element crossing through 'CHAIN', and 'JEWELLERY' written below in smaller font.

  • Close-up of a woman's neck wearing three gold layered necklaces with small charms, over a black top or jacket.

    Modern Minimal Layers.

  • Gold chain necklace with a small padlock charm and a bracelet with a similar design, displayed on a white jewelry stand and a beige jewelry cone

    Everyday Style.

  • Three layered silver necklaces with various chain designs and decorative elements displayed on a white bust

    Mix, Match and Make it Yours.

  • A close-up of a Christmas tree decorated with snow-like frosting, a gold chain with a purple gemstone pendant, and white ornaments.

    Perfect for Gifting.

⋆ Free UK Delivery

* 15% off orders over £50 with OVER50

* International Shipping

⋆ Free UK Delivery * 15% off orders over £50 with OVER50 * International Shipping

Best Sellers

  • Gold necklace with small teardrop pendants on a white display bust. The gold dewdrop choker is available from Chain Rule Jewellery.

    Gold Dewdrop Choker Necklace

    Embrace a sense of understated sparkling luxury with this delicate necklace, adding a touch of sophistication to any outfit effortlessly.

    Shop Now
  • Gold chain necklace with a single white pearl pendant. Available from Chain Rule Jewellery.

    Gold Necklace with Baroque Pearl

    Unveil timeless elegance with our Freshwater Pearl and 18K Gold Plated Necklace, a perfect blend of simplicity and sophistication.

    Shop Now
  • Gold wrap chain lariat necklace displayed on a white jewellery bust. Available from Chain Rule Jewellery.

    Gold Wrap Lariat Necklace

    Elevate your style with our Gold Wrap Lariat Necklace, designed for those who love a touch of luxury and sophistication. Perfect for any occasion, its unique design captures attention effortlessly.

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  • Gold necklace with a teardrop pendant on a white jewellery display bust. Available from Chain Rule Jewellery.

    Gold Waterdrop Pendant Necklace

    Simple and classic design - perfect everyday chain. Sophisticated on its own but beautiful layered.

    Shop Now

Shop your new favourite pieces!

Browse the categories below:

Three layered gold necklaces displayed on a white bust, varying chain styles and a diamond shaped pendant. Chain Rule Jewellery's layered stack includes the Dewdrop choker, snake chain and a dainty diamond shaped pendant
Three layered silver necklaces, one with snowflake chain, another with thick chain links, and the third with mini disc drop lariat, displayed on a white jewellery stand.
A gold and black beaded necklace against a white background.
Gold necklace with a chain and a pearl pendant. Necklace is available from Chain Rule Jewellery.
Gold chain bracelet with a heart-shaped charm featuring an engraved heart and decorative designs. Available from Chain Rule Jewellery.
Two layered gold necklaces with different chain styles and pendants displayed on a white bust form. These chains can be worn separately or purchased as a set from Chain Rule Jewellery.
Gold heart-shaped pendant necklace with radiating lines, hanging on a gold chain against a white background.
Close-up of a black metal chain on a grey background. Available from Chain Rule Jewellery.
Stacked wrapped gifts, one with green paper and a brown paper box, tied with twine, against a shiny, blurred background.

The AM / PM Edit

A close-up of a person's neck and chest showing Chain Rule Jewellery's PM/Luna layered gold necklace with circular and bar pendants, against a black clothing background.

From first light to last call - effortless gold layers that move with you from day to night.

Gold layered necklace with chain links, a ring pendant, and a long vertical bar pendant displayed on a white jewellery bust. This is Chain Rule Jewellery's PM/Luna necklace.
Layered gold necklaces with toggle clasps and a bar pendant on a white display bust. This is Chain Rule Jewellery's AM Layered Chain Duo.
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Chain Rule Jewellery is made to Layer.

Mix your beaded necklaces, gold chains and pendant necklaces to create an elevated style.

Mix textures and lengths to create the perfect layered look.

Check out Chain Rule’s Sets and Bundles for perfectly paired chains.

Close-up of a woman's neck showing three layered gold necklaces with different chain styles, the shortest with black stones, the middle with a classic chain, and the longest with a sun pendant featuring a heart at the . She is wearing a beige knit sweater.
Close-up of a woman's neck and chest wearing layered gold and black beaded necklaces, one is a lariat or y-shaped necklace, against a black shirt. Available from Chain Rule Jewellery.
Close-up of a person's neck and upper chest wearing three layered gold necklaces with pearls, against a white top.
Shop Sets/Bundles

Meet Chain Rule Jewellery

What started as a hobby has grown into a passion for designing affordable, everyday jewellery. Each piece is made with care - simple, stylish and easy to wear.

Read more about me

Three layered gold necklaces with a circular pendant featuring intricate designs and a white pearl, displayed on a white jewelry stand.
About Me
Gold layered chain necklace displayed on a white jewelry bust.

The Chain Rule Guarantee

At Chain Rule Jewellery, we want you to shop with confidence. Every piece is made and delivered with care, and we stand by our commitment to you:

  • Quality you can trust - crafted with carefully sourced materials, designed to last.

  • Free Delivery (UK only) - on all orders.

  • International Shipping - we ship worldwide from the UK.

  • Secure Shopping - Safe payments and trusted checkout, every time.

  • Fast Dispatch - Orders are packed with care and usually sent within 1-2 working days.

  • Returns - You have 14 days to return if you change your mind.

  • Beautiful Packaging - Orders will be carefully packaged.

Your Chain Rule Experiences…

  • Gold necklace with a large white pearl pendant and small gold beads, displayed on a white surface with a grey cylindrical stand in the background. Available from Chain Rule Jewellery.

    “Gorgeous necklace, beautifully presented, very quick delivery. Would highly recommend”

    Sarah M

  • Close-up of a woman wearing a blue and white striped shirt, gold necklace with small charms, and a black and gold chain strap, with blonde and brown curly hair.

    “Love my necklace! I am getting so many compliments”

    Lauren C

  • Close-up of a woman's neck and lower face, showing gold jewelry including a necklace and earrings, with sunlight creating striped shadows on her skin.

    "Great quality, perfect for everyday wear and looks good to stack"

    Alice P

Follow our journey.